BUS 225 3-1 project one submission

Introduction to BUS 225 3-1 Project One

This Owlisdom How-To Guide, tailored specifically for your role as a Manager of the sales department for a US-based engine manufacturer, is crucial in preparing a comprehensive presentation. BUS 225 3-1 project one submission is a strategic exploration of diversification opportunities in the automotive industry, focusing on identifying potential new markets. Your role in this project is pivotal as it aims to enhance the company’s portfolio and increase revenue through strategic expansion.

As part of BUS 225 3-1 project one submission, you will learn how to navigate and complete a research assignment on identifying potential business diversification opportunities. This involves a detailed analysis of the automotive manufacturing industry, an exploration of a new sector of your choice, and a comparison between the two using strategic frameworks like Porter’s Five Forces. 

Note that you will receive a template to solve BUS 225 3-1 project one submission. This template, which I am using by SNHU as an example to provide a dummy solution, is designed to guide you through the various sections of the project, ensuring a structured and comprehensive approach to your analysis.

• Define the problem.

• Explain the qualitative and quantitative data you will target in your research.

• Provide a broad description of the U.S. automotive manufacturing industry and its value. Include:

• The total value of the industry

• Sales by region

• Sales by fuel type: electric, hybrid, and gas

• Describe the current trends in the automotive market.

• The trend toward different types of motors for the vehicles being made and sold, such as electric and hybrid

• Trends in customer demands, such as vehicle color, extra features, and styles

• Trends in the body types of vehicles sold (SUVs, trucks, sedans)

Part 1: Define the Problem and Describe the U.S. Automotive Industry

Research and Data Collection

• Objective: Understand the scope of your company’s current industry.
• Guidelines: Utilize the Shapiro Library database to gather qualitative and quantitative data about the U.S. automotive manufacturing industry. Focus on sales data, market trends, and industry value.

Analysis of the Current Automotive Industry

• Define the Problem: Articulate why diversification is necessary; consider factors like market saturation or limited growth potential in current segments.

Industry Value and Sales Analysis

• Total Industry Value: Research the overall financial valuation of the U.S. automotive industry.
• Sales by Region and Fuel Type: Gather data on how sales differ across regions and between fuel types (electric, hybrid, gas).

Current Market Trends

• Motors: Analyze trends in motor types, focusing on shifts towards electric and hybrid technologies.
• Customer Demands: Look at changing preferences in colors, features, and styles.
• Body Types: Examine sales trends among vehicles like SUVs, trucks, and sedans.

Provide a broad description of the new industry.

• Describe the overall attractiveness of the industry.

• Is this a growing industry?

• Is this an industry that has a lot of growth potential?

• What outside factors are affecting its growth?

• Identify the factors that have allowed competitors to be successful in this industry thus far.

• Summarize the overall value of the industry.

• How is the industry currently trending?

• Summarize the sales. Speculate if sales vary based on the region of the country. (For example, there would be very few snow plow sales in the southern United States, if any.)

• Define expected growth areas.

2. Describe the current market trends for the new industry.

• What products or services are trending?

• What are some current customer demands?

3. Perform a Porter’s Five Forces analysis to determine the potential success of moving into this new industry.

• Explain your rationale.

Part 2: Research the New Industry

Industry Analysis

Describing a New Industry

• Choose a new industry and describe its overall attractiveness:
• Growth potential and external factors impacting it.
• Success factors of current competitors.

Overall Attractiveness

• Assess external factors influencing growth.
• Success Factors: Identify critical elements that have allowed existing competitors to succeed.
• Industry Value and Sales Trends: Estimate the overall market size and speculate on regional sales variations.

Market Trends and Potential Success Analysis

• • Current Trends: Determine which products or services are gaining popularity.
  • Porter’s Five Forces Analysis: Evaluate the competitiveness of the industry and the potential profitability of entering this market. Discuss the findings and their implications for your decision.

• Perform a Porter’s Five Forces analysis to compare the two industries.

• Summarize how your findings address the problem.

Part 3: Compare the Two Industries

Comparative Analysis Using Porter’s Five Forces

• Compare the automotive industry with the new industry to identify which is more favorable for diversification.
• Conduct a detailed Porter’s Five Forces analysis for both industries. Summarize the key differences and how they relate to your company’s strategy and capabilities.

Closing

This How-To guide of snhu bus 225 project 1 will enhance your strategic insights and be crucial in guiding the company’s decision-making process. By following these guidelines, you can ensure the stakeholders are well-informed of the potential benefits and challenges of entering a new market. The BUS 225 3-1 project one submission enhances your understanding of strategic business expansion and equips you with the skills to make data-driven decisions in complex business environments.

In the next module of BUS-225, we will explore the 3-2 Discussion: The Importance of Data Visualizations.