Explore our Ultimate FREE detailed guide on the COM-127 3-1 Discussion: An Organization’s Mission, Vision, and Values.
Instructions of COM-127 3-1 Discussion
3-1 Discussion: An Organization’s Mission, Vision, and Values
As discussed in Section 4.2 of Management Principles, a mission and vision both relate to an organization’s purpose and aspirations and are typically communicated in some form of brief written statements. To summarize, the mission and vision statements serve three critical roles:
- To communicate the purpose and values of the organization to its stakeholders
- To guide the development of strategies for how the organization will achieve its mission and vision
- To guide the development of measurable goals and objectives to gauge the success of the organization’s strategy
In this discussion, you will select a company of your choosing and analyze its mission, vision, and values statements to gain insight into the organization’s overarching purpose and goals with its stakeholders.
First, select one company from the list below and examine its mission, vision, or value statements as published directly on the company’s website.
- Starbucks Mission and Values Statements
- Toyota Mission and Vision Statements
- Pepsi Mission and Core Values Statements
- Prudential Insurance Mission, Vision, and Core Values Statements
- Microsoft Mission Statement and Values
In your initial post, address the following:
- Briefly summarize the company’s mission, vision, or values statements. In your own words, what do you think is the overarching purpose behind these statements?
- What are some specific ways a company could communicate its mission, vision, or values to both internal and external stakeholders? Explain and give examples.
- How do you think the role of the mission and vision statements influence and gain employee buy-in?
Tip: Copy and paste each bulleted question and type your responses underneath.
In your replies to at least two peers, use these questions to guide your responses:
- Analyze your classmates’ strategies for conveying the company’s mission, vision, or values to key stakeholders. Which strategies do you think are most effective, and which ones would you change or revise?
- What similarities or differences (if any) do you see between the mission, vision, or value statements of the company you analyzed and the companies your peers analyzed?
To complete this assignment, review the Discussion Rubric.
Undergraduate Discussion Rubric
Overview
Your active participation in the discussions is essential to your overall success this term. Discussion questions will help you make meaningful connections between the course content and the larger concepts of the course. These discussions give you a chance to express your own thoughts, ask questions, and gain insight from your peers and instructor.
Directions
For each discussion, you must create one initial post and follow up with at least two response posts.
For your initial post, do the following:
- Write a post of 1 to 2 paragraphs.
- In Module One, complete your initial post by Thursday at 11:59 p.m. Eastern.
- In Modules Two through Eight, complete your initial post by Thursday at 11:59 p.m. of your local time zone.
- Consider content from other parts of the course where appropriate. Use proper citation methods for your discipline when referencing scholarly or popular sources.
For your response posts, do the following:
- Reply to at least two classmates outside of your own initial post thread.
- In Module One, complete your two response posts by Sunday at 11:59 p.m. Eastern.
- In Modules Two through Eight, complete your two response posts by Sunday at 11:59 p.m. of your local time zone.
- Demonstrate more depth and thought than saying things like “I agree” or “You are wrong.” Guidance is provided for you in the discussion prompt.
Welcome to COM-127 3-1 Discussion: An Organization’s Mission, Vision, and Values
This How-To COM-127 Guide expands your understanding of how organizational strategic statements (mission, vision, and values) provide the cornerstone for developing business strategy and integrating stakeholder interests. It will be interesting to choose a well-known company and analyze its strategic statement, focusing on how these elements influence organizational culture, stakeholder communication, and strategic goals.
Follow the Owlisdom guidelines below to solve the COM-127 3-1 Discussion: How to create an Organization’s mission, vision, and values like a pro.
In this discussion, you will select a company and analyze its mission, vision, and values statements to gain insight into the organization’s overarching purpose and goals with its stakeholders.
Selecting a Company
- Select one company from the specified list (e.g. Starbucks, Toyota, Pepsi, Prudential Insurance, Microsoft) you are interested in or have prior knowledge of.
- This means going to the company’s official website, where you can find the respective company’s mission, vision, and values statements.
Example
On its website, Starbucks mission statement is stated as “To inspire and nurture the human spirit—one person, one cup, and one neighborhood at a time.” (Starbucks, 2024).
Briefly summarize the company’s mission, vision, or values statements. In your own words, what do you think is the overarching purpose behind these statements?
Analyzing the Mission, Vision, or Values Statements
- In short, summarize the content of the website statements.
- Please pick it up without distorting the meaning.
- Say what you believe is the real intention behind these statements in your own words.
- The question is how they reflect the company’s strategic goals and values.
Example
When we look at this statement, we see two main benefits. The first is to make Starbucks move forward in creating something more than a coffee shop; it aims to be a place where people meet up to connect and make memories together.
What are some specific ways a company could communicate its mission, vision, or values to internal and external stakeholders? Explain and give examples.
Communication Strategies
- Outline how a company can communicate these statements internally to employees (e.g., through training and internal newsletters).
- Talk about how these statements could be translated to effectively communicate to these external stakeholders (i.e. customers and investors) (e.g. marketing collateral, corporate social responsibility reports).
Example
Starbucks can convey this mission internally through its system of comprehensive training programmes which help employees deliver great service and which imbue the values of community building and individual respect.
How do you think the role of the mission and vision statements influence and gain employee buy-in?
Influence on Employee Buy-in
- Moreover, measure how mission and vision statements help to ensure employees are engaged with the company’s goals.
- Think of driving employee motivation and engagement.
Example
The mission statement strongly impacts employee buy-in, as it aligns the company’s operational goals with its social values.
Analyze your classmates’ strategies for conveying the company’s mission, vision, or values to key stakeholders. Which methods do you think are most effective, and which ones would you change or revise? What similarities or differences (if any) do you see between the mission, vision, or value statements of the company you analyzed and the companies your peers analyzed?
Peer Response Strategy
In your replies to at least two peers, use these questions to guide your responses:
- At the same time, you will critique your peers’ approaches towards conveying the company’s strategic statements.
- Suggest ways of improvement or alternative strategies.
- Compare the company you identified with peers’ strategic statements and identify any commonalities or differences in those statements.
- Discuss the implications they may have.
Response 01
I found your analysis of Starbucks’ mission statement very insightful. This focus on nurturing the human spirit resonates perfectly with their community-focused branding. In particular, you make a good point about internal communication through employee training. Training programs that include the company’s mission deliver employees who know Starbucks’ values and can put those values into practice daily with customers.
Response 2
Responding to peers is vital to the COM-127 3-1 Discussion: The organisation’s mission, vision, and values. We need at least two peer responses. I have provided one example post. Keeping the above points in mind, you can write your peer responses. Good Luck!
Closing
By following these guidelines, you will fulfil the discussion’s requirements and gain a more in-depth understanding of shaping business strategy and aligning stakeholder interests. We hope you nail this COM-127 3-1 Discussion: A Mission, a Vision, and Values shared by an Organization. Good luck!
In the next module of COM-127, we will explore 3-2 Activity: Communication Role Comparisons.
References
Peiper, H. (2023). A new mission for Starbucks. Starbucks Stories. https://storiesadmin.starbucks.com/stories/2023/a-new-mission-for-starbucks/
Starbucks. (2024). About Us: Starbucks Coffee Company. https://www.starbucks.com/about-us/
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