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Instructions of COM-127 5-2 Discussion
5-2 Discussion: The Future of Communication
Advances in mobile application development, specific online tools, and advances in hardware have had a big impact on the field of communication. These specific advances have led to larger trends in how communication professionals approach their roles, as well as new opportunities and emerging job skills that businesses need.
Using the assignment table below, explore a specific current or emerging trend impacting the field of communication. Select a trend based on the initial of your last name. (This will provide the posts with variety.) Then, in your initial post, address the following:
- Describe a current or emerging trend.
- Identify the business need or communication problem the trend resolves.
- Explain the current or expected impact (positive or negative) on the field of communication.
Your Last Name Begins With: | Trend: |
---|---|
A through F | Data analytics |
G through M | Social media |
N through R | Augmented reality (AR) and virtual reality (VR) |
S through Z | Artificial intelligence |
For your response posts, select two peers who examined a different trend than you did. In your response posts, address the following:
- Identify a communication role (for example, marketing, public relations, technical writing, or social media specialist) that you think is impacted the most by the trend, and explain how the role may be positively or negatively impacted.
- Compare the impact of the trend you analyzed to your peer’s trend.
- Do they have similar benefits or drawbacks?
- Would similar roles use them?
Is one trend more business-centric than the other?
To complete this assignment, review the Discussion Rubric.
Undergraduate Discussion Rubric
Overview
Your active participation in the discussions is essential to your overall success this term. Discussion questions will help you make meaningful connections between the course content and the larger concepts of the course. These discussions give you a chance to express your own thoughts, ask questions, and gain insight from your peers and instructor.
Directions
For each discussion, you must create one initial post and follow up with at least two response posts.
For your initial post, do the following:
- Write a post of 1 to 2 paragraphs.
- In Module One, complete your initial post by Thursday at 11:59 p.m. Eastern.
- In Modules Two through Eight, complete your initial post by Thursday at 11:59 p.m. of your local time zone.
- Consider content from other parts of the course where appropriate. Use proper citation methods for your discipline when referencing scholarly or popular sources.
For your response posts, do the following:
- Reply to at least two classmates outside of your own initial post thread.
- In Module One, complete your two response posts by Sunday at 11:59 p.m. Eastern.
- In Modules Two through Eight, complete your two response posts by Sunday at 11:59 p.m. of your local time zone.
- Demonstrate more depth and thought than saying things like “I agree” or “You are wrong.” Guidance is provided for you in the discussion prompt.
Welcome to COM-127 5-2 Discussion: The Future of Communication
This How-To COM-127 Guide is designed to help students in successfully participating in the COM-127 5-2 Discussion: The Future of Communication. Our emphasis is on appreciating and analyzing how certain technological innovations, e.g., mobile applications, online resources, and equipment, are transforming the discipline of communication. The teacher will group the students in teams, and they will study these trends by analyzing new opportunities and will explore these skills in the modern communication environment.
Follow the guidelines below to solve the COM-127 5-2 Discussion: the future of communication.
Describe a current or emerging trend.
Selecting a Communication Trend
- Follow the instructions to know which trend is associated with the starting letter of your last name.
- It is recommended that you seek information from credible sources to get as much information as possible about the trend.
- Be prepared to explain why this trend forms part of the discussion and relate it to the context of communication.
Example
Two related technologies currently gaining popularity are Augmented Reality (AR) and Virtual Reality (VR) as these technologies transform communication by providing add-on facilities and applications.
Identify the business need or communication problem the trend resolves.
Describing the Trend
- Summarize the main characteristics and developments of the trend
- Clarify how the advancement in technological solutions has fuelled this development.
- What particular history should be discussed better to understand the history and genesis of this trend?
Example
By extending the effective interface between decision-makers and operational environments, AR and VR directly address substantial business requirements. For example, these marketing technologies enable firms to present ‘’touch and feel’’ versions during the purchase, reducing greatly the amount of risk consumers experience when making purchases online.
Explain the current or expected impact (positive or negative) on the field of communication.
Identifying the Business Need or Problem
- Identify and describe the precise communication difficulty or business requirement that the trend satisfies.
- It is necessary to link how the trend specifically addresses these needs.
- Give examples of such trends and show how they have been implemented in real-life situations.
- Explain how the trend has helped the area of communication.
- Enumerate any effects, disadvantages, or limitations of the trend identified in the literature review section.
- Speculate on how this trend might proceed and how it would further influence the field.
Example
The effects of AR and VR tend to be rather positive in the field of communication. These technologies create new opportunities for presenting complex information during training, education, and entertainment, helping to make the information more easily understandable.
For your response posts, select two peers who examined a different trend than you did
Identify a communication role (for example, marketing, public relations, technical writing, or social media specialist) that you think is impacted the most by the trend, and explain how the role may be positively or negatively impacted.
Compare the impact of the trend you analyzed to your peer’s trend. Do they have similar benefits or drawbacks? Would similar roles use them? Is one trend more business-centric than the other?
Peer Response Strategy
In your replies to at least two peers:
- Select characters who have talked about diverse trends to make a variation in a friends list.
- Figure out which of the communication roles (reviewed in the respective trend by peers) is the most influenced subject.
- Describe how this trend affects this role in terms of what it offers and what new problems it presents.
- Examine whether both trends would be helpful for the same communication purpose and whether or not each type would be reserved for a specific position.
- Think about the skills and tools the roles entail and how they correlate with the trends mentioned above.
- Determine whether both trends would be helpful for the same communication professions or whether each trend is appropriate for particular sectors of professional specialization.
- Bear in mind the abilities and solutions the positions need and how they fit within the trends depicted.
- Mention wherever they touch, overlap, or are similar in terms of impact or usability of the trends.
Response 01
In association with this response, let me pretend to discuss with my peer who has chosen another trend.
Hi Chris,
- I found your discussion on artificial intelligence (AI) to be one of the transforming trends in helpful communication, and more so, the part that captures changes in public relations roles. AI is both a boon and a curse when it comes to talking mass communications messages, as it intermediates them and makes messages highly adaptable to individual recipients. PR practitioners can now deal with vast amounts of consumer information within the shortest time possible, hence incorporating the same when coming up with strategies to disseminate information. When it came to comparing trends with AI with regard to AR and VR, I discovered that both trends significantly improve individualized experiences. However, for consumers, AI is data and interactions, whereas AR/VR is the creation of an immersive environment for consumers to engage directly (Davila Delgado et al., 2020). They bear advantages such as increasing interaction and organizational productivity but are used distinctively in communication positions. AI may be argued to be more business-oriented since it forms the backbone of business processes’ efficiencies across industries as compared to AR/VR, which is more of an application that seeks to make users’ experiences colorful. What do you envision to become of AI in PR to reshape communication tactics?
Response 02
- According to COM-127 5-2 Discussion: In the guidelines of The Future of Communication instructions, we are required to write two peer responses. I have responded to the instructions in one post. When following these instructions, writing the peer responses to the 5-2 Discussions is a breeze.
Closing
By going through this how-to Owlisdom guide, you would meet the requirements of the assignment. Think about what can be brought from the discussion to future communication roles and positions? Effectiveness should also take into account the development trends in communication technologies and possibilities they offer to the industry. This discussion should extend your appreciation of how technological developments are increasingly defining, transforming, and innovating the environment for professional communication. We hope you nail this COM-127 5-2 Discussion: The Future of Communication. In the next module of this class, com-127, we will look at 5-3 Milestone Two Submission. Good luck!
Reference
Davila Delgado, J. M., Oyedele, L., Beach, T., & Demian, P. (2020). Augmented and Virtual Reality in Construction: Drivers and Limitations for Industry Adoption. Journal of Construction Engineering and Management, 146(7), 04020079. https://doi.org/10.1061/(ASCE)CO.1943-7862.0001844
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