Explore our Ultimate FREE detailed guide on the COM-127 6-1 Activity: Business Communication Scenario.
Instructions of COM-127 6-1 Activity
6-1 Activity: Business Communication Scenario
COM 127 Module Six Activity Guidelines and Rubric
Overview
In Module Six, you learned about best practices for business communications and how the communication process model is used to develop effective communications, as well as strategies for developing effective messaging. In this assignment, you will identify and recommend best practices in communication to develop effective messaging by applying what you have learned throughout this module to a real-world scenario.
Prompt
Select one business scenario from the options below. Each scenario includes both an internal and external communication-based problem or challenge that you will need to address.
Scenario One
Your team is beginning a new project for an advertising campaign to launch a client’s new wearable technology line that will track a person’s fitness level and also monitor, collect, and report daily health metrics. The new wearable technology line is expected to have broad demographic impact. The team includes internal employees in your company and also the clients who have hired your advertising firm. To begin, you and your team are charged with structuring an effective advertising plan that will include: 1) setting clear objectives for raising brand awareness of the new product line, 2) identifying the target audience(s) for the new product line and specific demographic profiles, 3) developing a clear unified message that will be the focus of the advertising campaign, and 4) identifying potential media channels to broadcast advertisements for the new product line targeted at specific demographics. What are the inherent communication challenges of this scenario? What tools might your team use to determine key target audiences and obtain demographic profiles? What media channels will you and your team consider to best reach and influence the target audience(s)?
Scenario Two
You are working on a project at a business communications company, which includes employees who work at the central office and at a satellite office in a different state. The team is working with clients from a health services company on a public relations (PR) campaign. Throughout the campaign, the team will produce text-based documents and visual media for the PR campaign, and then the clients will review, make suggestions for revisions, and add content as needed. Quick turnaround is needed for tasks to be completed by the entire team (employees and clients). For the past six weeks since the project started, the employees and clients have been communicating largely through email with attachments, sending documents and media back and forth for review. However, the clients have been giving mostly short replies to emails, in which requested details are missing from the replies, the communication has been misunderstood by the clients, and/or individual questions are not fully responded to by the clients. Subsequently, the project team is not working productively with the clients and milestone deadlines are being missed or not fully completed with the desired goal. How can the team (employees and clients) better communicate fully, share documents and media, and stay on task to meet project deadlines? What are the key messages to communicate to the entire team and what strategies should be used to do this?
Directions
Address the requirements below as they relate to the business communication scenario that you have chosen.
Specifically, you must address the following rubric criteria:
- Summarize the business communication problem or challenge in your selected scenario (internal and external).
- Explain which part(s) of the communication process model may pose a particular communication challenge for the situation described in the scenario (internal and external).
- Identify and describe appropriate best practices in business communications for addressing the internal and external business problem or challenge.
- Identify internal and external strategies for developing effective messaging for the situation described in the scenario.
Be sure to reference and cite Module Six resources to support your ideas and perspectives.
Supporting Material
Shapiro Library Resource: Citing Your Sources
This Shapiro Library resource guide is intended to help you cite sources, avoid plagiarism, and learn about citation styles and available citation tools.
What to Submit
This assignment must be submitted as a 250- to 500-word (1- to 2-page) Word document. References should be cited in APA format.
Welcome to COM-127 6-1 Activity: Business Communication Scenario
This how-to COM-127 guide will teach you how to navigate the COM-127 6-1 Activity effectively: Business Communications Scenario. In this task, you must use all the best practices in business communications discussed in the module to address the real-life problems outlined in one of the two elaborated case studies. In the evaluations of this unit, you will have to analyze communication issues, apply the concept of the communication process model that has been devised for the course, and identify the measures to foster effective communication both within an organization and outside of it.
Select one business scenario from the options below. Each scenario includes an internal and external communication-based problem or challenge that you must address.
Selecting a Scenario
- First, each scenario should be read to determine the communication problems and needs of the business.
- It is preferable to pick the kind of situation you are most interested in or know something about in order to gain a deeper understanding.
- Choose a real-world scenario of a greater degree of relevance, along with the opportunity to learn the most.
Example
The particular scenario that has been chosen to demonstrate how to guide is scenario 2.
Summarize the business communication problem or challenge in your selected scenario (internal and external). Explain which part(s) of the communication process model may pose a particular communication challenge for the situation described in the scenario (internal and external).
Analyzing Communication Challenges
- Summarise the internal and external communication issues from the scenario
- Determine where in the communication process model the most difficulty is experienced in that selected scenario.
- Explain how precisely these parties of the communication process model present particular challenges within the context of your scenario.
Example
In Scenario Two, inter-organizational communication breakdown occurs between employees of a central office, a satellite office, and external clients as part of a public relations campaign for a health services firm. The first issue involves great indecision because of the unsatisfactory communication through Email in providing small details that minimize emails and poor and incomplete responses, which leads to poor project productivity.
Identify internal and external strategies for developing effective messaging for the situation described in the scenario.
Developing Effective Messaging
- Clearly state the communication’s goals because the goals can be varied: for instance, to create brand awareness or to ensure that specific project deliverables are met.
- Use strategies and techniques to identify the target market or stakeholders correctly.
- Depending on the target group of the audience, choose the media through which the message will be delivered.
Example
Organizationally integrating transparency involves encouraging team members to share their issues and recommendations in meetings. On the external side, they need to establish clear, concise, and motivating key communication messages relevant to client expectations and interactions.
Identify and describe appropriate best practices in business communications for addressing internal and external business problems or challenges.
Implementing Best Practices in Business Communications
- It is necessary to highlight the best practices regarding internal and external communication challenges.
- Suggest the type of communication that may benefit from the practical tools or software and, more specifically, how helpful they might be in a project setting.
- Make sure that all your sources cited and references correspond to the APA format used by Shapiro Library Resource.
Example
Enhanced Digital Communication Tools: Gradual shift from the use of email as a centralized system of project collaboration towards more advanced digital tools such as Slack or Microsoft Teams (Montrief et al., 2021). It also may enhance tracking of conversations, different tasks, and several versions of a document.
Closing
Upon completing the COM-127 6-1 Activity: Business Communication Scenario, you will have had an opportunity to apply theoretical communication models to an actual business communication scenario. This Owlisdom guide aims to provide a structured approach to tackling the COM-127 6-1 Activity: Business Communication Scenario to assist you in providing an informed, thoroughly supported, and professionally formatted response to business communication scenarios. We hope you nail this COM-127 6-1 Activity: Business Communication Scenario. Good luck!
In the next module of COM-127, we will explore a 7-1 Discussion: Effects of Social Media on Communication Skills.
Reference
Montrief, T., Haas, M. R., Gottlieb, M., Siegal, D., & Chan, T. (2021). Thinking outside the inbox: Use of Slack in clinical groups as a collaborative team communication platform. AEM Education and Training, 5(1), 121.
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