BUSN 1001 Week 7 Discussion: Analyzing a Peer-Reviewed Article on Customer Service

Introduction to BUSN I001 Week 7 Discussion

Welcome to BUSN 1001 Week 7 Discussion: Analyzing a Peer-Reviewed Article on Customer Service! This week, we focus on analyzing a peer-reviewed article on customer service. The goal is to critically evaluate the article for errors in reasoning, insufficient evidence, and potential biases. This Owlisdom How-To guide will help you navigate the Week 7 discussion, ensuring you address all necessary components thoroughly.

Find a peer-reviewed article from the library regarding customer service.

Find a Peer-Reviewed Article

As mentioned in the BUSN 1001 Week 7 Discussion: Analyzing a Peer-Reviewed Article on Customer Service instructions, I must start by understanding and selecting a peer reviewed article from the library related to customer service. 

• Use the university library to locate a peer-reviewed article on customer service.
• Ensure the article is relevant and has been published recently.
• Select an article with substantial content for a thorough analysis.

Example

I selected the article “Enhancing Customer Satisfaction Through Digital Channels” by Smith and Johnson (2022). This article explores the impact of digital transformation on customer service and the strategies businesses can use to improve customer satisfaction through digital channels.

Read and review the article and explain if the author had any errors in reasoning or issues with insufficient evidence.

Review the Article

Next, in the BUSN 1001 Week 7 Discussion: Analyzing a Peer-Reviewed Article on Customer Service Instructions, I will discuss the article and explain any issues related to reasoning or if the data is insufficient. 

• Summarize the main points and arguments presented by the author.
• Identify any logical fallacies or errors in reasoning.
• Evaluate the sufficiency of the evidence provided.

Example

The authors argue that digital channels significantly enhance customer satisfaction by providing convenient and personalized services. They support their argument with case studies from leading companies. However, there are some errors in reasoning. For instance, the authors assume that digital transformation is universally beneficial without considering the challenges small businesses might face. Additionally, the evidence provided, while compelling, is limited to a few case studies and lacks broader statistical analysis.

Did you detect any bias that the author had?

Detect Any Bias

Finally, in the next section of the BUSN 1001 Week 7 Discussion: Analyzing a Peer-Reviewed Article on Customer Service Instructions, I will analyze whether the article contains any biased statements. 

• Analyze the author’s perspective and any potential biases.
• Consider the language, examples, and evidence used.
• Reflect on whether the author’s background or affiliations could influence their viewpoint.

Example

The authors exhibit a positive bias towards digital transformation, likely due to their professional background in digital marketing. Their affiliation with a digital marketing firm could influence their perspective, emphasizing the benefits while downplaying potential drawbacks. The language used is predominantly positive, and counterarguments are not sufficiently addressed.

Compare your findings to anything that you have seen regarding this in the media, at work, or in your life.

Compare Findings with Media, Work, or Personal Experiences

Finally, in the next section of the BUSN 1001 Week 7 Discussion: Analyzing a Peer-Reviewed Article on Customer Service Instructions, I will analyze the results obtained from similar personal or professional experiences. 

• Reflect on similar issues you have seen in the media, at work, or in your personal life.
• Compare the article’s findings with your observations.
• Use specific examples to support your comparison.

Example

In my experience working in a small retail business, I have seen both the advantages and challenges of digital transformation. While digital channels can enhance customer service, they also require significant investment in technology and training, which the article does not adequately address. Similarly, media coverage often highlights successful digital transformations but overlooks the struggles of smaller enterprises.

Use examples to support your position.

Use Examples to Support Your Position

Finally, in the next section of the BUSN 1001 Week 7 Discussion: Analyzing a Peer-Reviewed Article on Customer Service Instructions, I will explain and defend my response using the examples from the sources. 

• Provide specific examples from the article and your experiences.
• Illustrate how these examples highlight errors in reasoning, insufficient evidence, or bias.
• Discuss the implications of these findings for customer service practices.

Example

For example, the article mentions a case study of a large retail chain that successfully implemented a chatbot system to handle customer inquiries. In contrast, at my workplace, implementing a similar system faced numerous challenges, including budget constraints and technical issues. This discrepancy highlights the need for more balanced research that considers various business sizes and contexts.

Please respond to more than two other students. Responses should include direct questions.

Responding to Peers

Responding to peers is one of the vital parts of BUSN 1001 Week 7 Discussion: Analyzing a Peer-Reviewed Article on Customer Service. We need to provide responses to at least two other learners’ posts. I will provide an example post. You can write your peer responses by keeping the below points in mind.

• Read at least two of your peers’ posts and provide a meaningful response.
• Offer additional insights, ask questions, or suggest alternative perspectives.
• Ensure your response is respectful, constructive, and supported by relevant sources where appropriate.

Example

Response 1

Hi Anne, your analysis of the peer-reviewed article was thorough and insightful. I agree that the author’s positive bias towards digital transformation was evident. Have you encountered any similar biases in other articles or studies? How did you address them in your evaluation? Great job!

Response 2

Hi Justin, I found your discussion on the errors in reasoning very compelling. Your comparison with your workplace experiences highlighted important gaps in the article’s analysis. Do you think these gaps are common in research on digital transformation? I’d love to hear your thoughts. Excellent work!

Closing

This How-To guide of BUSN 1001 Week 7 Discussion: Analyzing a Peer-Reviewed Article on Customer Service aims to assist you in effectively navigating the Week 7 discussion for BUSN501 1001. By critically evaluating a peer-reviewed article on customer service, you will enhance your analytical skills and ability to identify biases and errors in research. Engaging in meaningful dialogue with your peers will further enrich your learning experience. Good luck with your discussion!
In the next module of BUSN 1001, we will explore the week 8 discussion on analyzing a peer-reviewed article on customer service.