Here you can discover the solution for INT 220 2-1 Milestone One, and benefit from a valuable step-by-step guide.
Instructions of INT 220 2-1 Milestone One
2-1 Milestone One
Overview
Over the past two modules, you have explored the fundamentals of global business, such as key drivers for expansion of domestic business and cultural considerations. In this milestone, you will complete the first part of your course project by explaining what you have learned about global business thus far.
Scenario
You are a business analyst working at a small domestic organization that produces high-quality cell phone cases.
Your organization has begun to see its sales flatten in the domestic market. While the organization is not losing money, leadership would like to explore options to continue to grow. One option that leadership has noticed competitors attempting is entering international markets.
You have been asked to examine the benefits, drawbacks, and key considerations for your organization to enter one of the global markets below, and to summarize your findings in a business brief for leadership.
Select one of the following international markets to use for your course project:
⦁ Argentina
⦁ Brazil
⦁ China
⦁ India
⦁ Indonesia
⦁ Japan
⦁ Nigeria
⦁ Russia
⦁ South Africa
⦁ Turkey
If you would like to use another country for your course project, please reach out to your instructor.
Prompt
In this milestone, you will complete Section One of the Business Brief Template (located in the Guidelines for Submission section of this document).
Drivers for Global Entry: Develop the first section of the Business Brief Template that explains the purpose of global expansion, business impacts of global business, societal impacts of global business, and cultural considerations using evidence from course and outside resources to support your explanations. Make sure to use evidence from course resources to support your responses.
Specifically, you must address the following rubric criteria:
⦁ Country Selection:
State the country you have selected to use for your course project.
⦁ Purpose of Global Expansion: Explain key benefits of successful global expansion for domestic organizations.
⦁ Business Impacts of Global Business: Explain how global expansion of a domestic organization can impact business operations such as strategic planning, marketing, supply-chain management, human resources, and so on.
⦁ Societal Impacts of Global Business: Explain how the global expansion of organizations has impacted society, citing specific examples regarding culture, transportation, employment, infrastructure, and environmental climate.
⦁ Cultural Considerations for Global Business: Explain the importance of researching the culture of a potential global market prior to market entry, as well as key cultural considerations to explore to inform expansion decisions.
Guidelines for Submission
Template: Business Brief
Submit Section One: Drivers for Global Entry of this template as a 350- to 500-word Word document. Sources should be cited according to APA style.
Step-By-Step Guide for INT 220 2-1 Assignment
Introduction to INT 220 2-1 Assignment
We discussed globalization’s impacts and benefits in the last two tasks, INT 220 1-1 Discussion Global Events and Local Supplies
and INT 220 1-2 Assignment: Benefits of Global Expansion. Today, in INT 220 2-1 Milestone One, we will summarize what we have discussed and learned in INT 220 Global Business.
To solve INT 2-1 Milestone One, we will be provided with an INT 220 Business Brief Template to fill out. In it, we are asked to act like a business analyst working at a small domestic organization. Our business produces high-quality cell phone cases. According to the instructions, we will explain the purpose of global expansion in the international market and how we can expand our business in other countries. This practical application will prepare you for real-world business scenarios.
I will use the SNHU template as an example to solve int 220 milestone one.
I will select India for the INT 220 course project and provide example solutions accordingly. These examples will serve as a guide, helping you understand how to apply the concepts to your own project.
State the country you have selected to use for your course project.
Country Selection
Country Selection: A crucial step in the Milestones of INT 220, as your INT 7-1 Project Submission will be based on the selected country. Follow the guidelines below to choose the country best fit for INT 2-1 Milestone One.
- Outline economic stability, market size, cultural aspects, and legal environment when choosing a country.
- Announce a hypothetical or actual country as the focus of your guide and provide a brief reason for this choice.
Example
COUNTRY SELECTED: INDIA
Explain the key benefits of successful global expansion for domestic organizations.
Purpose Of Global Expansion
We already discussed the benefits of global expansions in INT 220 1-2 Assignment: Benefits of Global Expansion. Here, we will explain the benefits of a domestic business entering an international market.
- Discuss the potential benefits of entering international markets, such as increased revenue and market share.
- Illustrate how global expansion can facilitate company growth through examples or case studies.
Example
PURPOSE OF GLOBAL EXPANSION
Explain how a domestic organization’s global expansion can impact business operations in strategic planning, marketing, supply-chain management, human resources, etc.
Business Impacts Of Global Business
In this section of INT 2-1 Milestone One, we will discuss the impacts of globalization on global businesses.
- Strategic Planning: A guide to adapting business models for international markets, including product or service modification and pricing strategy adjustment.
- Marketing: Offer strategies for localizing marketing efforts to align with the cultural and consumer preferences of the new market.
- Supply-Chain Management: Provide insights into overcoming logistical challenges and maintaining efficient supply chains in a global context.
- Human Resources: Provide insights into overcoming logistical challenges and maintaining efficient supply chains in a global context.
Example
Explain how the global expansion of organizations has impacted society, citing specific examples regarding culture, transportation, employment, infrastructure, and environmental climate.
Societal Impacts Of Global Business
Let’s explore the societal impacts on business in this 2-1 Milestone One section.
- Examine global businesses’ positive and negative impacts on local cultures and societies.
- Encourage critical thinking about the ethical implications of business operations abroad.
Example
Explain the importance of researching the culture of a potential global market before market entry and key cultural considerations to explore to inform expansion decisions.
Cultural Considerations For Global Business
This element of INT 2-1 Milestone One focuses on the importance of culture in globalization.
- Stress the importance of cultural intelligence and sensitivity for successful market entry.
- Suggest tools and methods for conducting cultural research, such as local partnerships, cultural consultants, and academic studies.
Example
Conclusion for INT 220 2-1 Milestone One
This How-To Guide provides simple and descriptive guidelines for solving the INT 2-1 Milestone One problem. Remember that we need the 2-1 Milestone One solution to solve the INT 5-2 Milestone Two problem. Please stick with us and learn how to solve these problems like a champ. Good luck 🙂
FAQs
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Why is India considered a significant market for global business expansion?
- INT 2-1 Milestone One explains that India’s large, growing telecom market and increasing smartphone usage present vast opportunities for sales growth. Its market presence makes it a significant market for business expansion.
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What are the key strategies for successful business adaptation in India?
- Successful adaptation involves product localization, culturally aligned marketing, efficient supply chain management, and hiring local talent for market insight.
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How can global businesses positively impact societies in new markets like India?
- INT 1-2 Milestone One How-To Guide provides detailed guidelines for understanding how businesses can foster sustainable development and cultural enrichment through responsible practices such as corporate social responsibility, stakeholder engagement, and cultural sensitivity.
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Why are cultural considerations important in global business expansion?
- Understanding local cultures, enabling effective communication, enhancing market strategy, building brand respect, and avoiding cultural missteps is essential.
References
Gielens, K., Ma, Y., Namin, A., Sethuraman, R., Smith, R. J., Bachtel, R. C., & Jervis, S. (2021). The Future of Private Labels: Towards a Smart Private Label Strategy. Journal of Retailing, 97(1), 99–115. https://doi.org/10.1016/j.jretai.2020.10.007
Mathapati, A. C., & Vidyavati, D. K. (n.d.). A Review of Indian Mobile Phone Sector.
Nahar, K., & Khurana, D. D. (2023). Corporate Social Responsibility. Vidhyayana – An International Multidisciplinary Peer-Reviewed E-Journal – ISSN 2454-8596, 8(si6), Article si6.
Naradda Gamage, S. K., Ekanayake, E. M. S., Abeyrathne, G., Prasanna, R., Jayasundara, J., & Rajapakshe, P. S. K. (2020). A Review of Global Challenges and Survival Strategies of Small and Medium Enterprises (SMEs). Economies, 8(4), Article 4. https://doi.org/10.3390/economies8040079
Rüth, R., & Netzer, T. (2020). The key elements of cultural intelligence as a driver for digital leadership success. Leadership, Education, Personality: An Interdisciplinary Journal, 2(1), 3–8. https://doi.org/10.1365/s42681-019-00005-x
Stahl, G. K., & Maznevski, M. L. (2021). Unraveling the effects of cultural diversity in teams: A retrospective of research on multicultural work groups and an agenda for future research. Journal of International Business Studies, 52(1), 4–22. https://doi.org/10.1057/s41267-020-00389-9
