ENG 101 Module 3 Assignment: Project 1 Topic Proposal

Introduction to ENG 101 Module 3 Assignment

The ENG 101 Module 3 Assignment: Project 1 Topic Proposal involves using critical thinking, reading, and composing skills to analyze how a small business or nonprofit organization communicates with its target audience. With this How-To ENG 101 Guide, you will learn to identify rhetorical situations, multimodal elements, and primary research, which will deepen your understanding of effective communication strategies.

List at least five small businesses or nonprofit organizations in your local community that you want to analyze for Project 1.

List Potential Choices

To start the ENG 101 Module 3 Assignment: Project 1 Topic Proposal, we will first spend 10-15 minutes brainstorming and listing at least five small businesses or nonprofit organizations in our local community.

• Refer to the Project 1 description and any additional guidance from your instructor.
• You can include your list in your submission, but it is not mandatory.
• Choose five local businesses or nonprofits you are interested in.
• Ensure they fit the project guidelines.
• Spend adequate time reflecting on your choices.

Identify your final choice and include a clickable hyperlink to the website or social media page of the business/organization so your instructor can review it to ensure your choice will work for this project.

Identify Your Top Choice

For this segment of the ENG 101 Module 3 Assignment: Project 1 Topic Proposal, we will pick the one business or organization we are most interested in analyzing.

• Provide Hyperlink: Include a clickable hyperlink to their website or social media page for your instructor’s review.
• Decide on your top choice from the list of five.
• Insert a clickable hyperlink to their main website or social media page.

Example

I have chosen TOMS Shoes to analyze their communication strategies and rhetorical approaches for this assignment. 

Spend at least one hour looking at various types of communication produced by your chosen business or organization. Choose 1-2 examples to analyze how the rhetorical concepts are being used. Refer to the project description and learning materials for tips and questions to guide you as you begin your research.

Initial Research

Here, we will dedicate at least one hour to examining various types of communication produced by your chosen business or organization.

• Select 1-2 examples to analyze for rhetorical concepts.
• Note-taking: Take detailed notes, but do not submit them for this step.
• Investigate different communication forms used by your chosen organization.
• Identify examples that demonstrate rhetorical concepts.
• Document your observations in detail.

Example

In my initial research, I spent an hour exploring various types of communication produced by TOMS Shoes, including their website content, social media posts, and marketing campaigns. TOMS is a well-known small business that creates socially conscious footwear and eyewear. Their rhetorical goal is to persuade consumers to purchase their products by emphasizing the social impact of their “One for One” program, where every purchase contributes to helping those in need. TOMS targets socially conscious consumers who value ethical business practices and social responsibility.

I analyzed their website and social media pages, focusing on their use of ethos, pathos, logos, and kairos. Ethos is evident through their credible partnerships and transparent impact reports, which build trust with their audience. Pathos is effectively used in their emotional storytelling, showcasing real-life beneficiaries of their donations, which evoke empathy and a sense of connection. Logos is present in their clear explanations of how their business model works; providing logical reasons for purchasing TOMS products makes a positive difference. Kairos is utilized through timely campaigns that align with global events and social movements, making their messages relevant and urgent.

The visual examples I plan to include in my analysis are the impactful images and videos on their website and social media. These visuals illustrate the direct impact of their donations, making the abstract concept of social good tangible and relatable. My plan for further research includes examining customer testimonials and reviews to understand the audience’s perception and how TOMS’ communication strategies influence their purchasing decisions.

Reference your initial research notes to compose 1-2 paragraphs totaling at least 300 words discussing the findings of your initial analysis and the visual examples you plan to analyze. Consider the following questions as you compose this paragraph:

Initial Findings and Visual Examples

We will write 1-2 paragraphs (at least 300 words) discussing our initial findings.

• What is the rhetorical goal and target audience?
• What types of communication were analyzed?
• What examples of rhetorical concepts (ethos, pathos, logos, kairos) did you find?
• What specific visual examples will you include?
• What is your plan for further research?
• Use your research notes to draft 1-2 paragraphs about your initial findings.
• Address the provided questions to guide your analysis.

Example

Compose a 1-2 sentence thesis statement introducing your analysis’s key takeaway/main idea. Ensure your thesis statement is indicated/labeled at the end of your submission. 

Thesis Statement

For this section of the ENG 101 Module 3 Assignment: Project 1 Topic Proposal, we will develop a 1-2 sentence thesis statement that summarizes the main idea of our analysis.

• How are ethos, pathos, logos, and kairos used?
• What makes the subject’s use of rhetoric exciting or memorable?
• Reflect on your analysis to formulate a clear, concise thesis statement.
• Place your thesis at the end of your submission and label it clearly.

Example

TOMS Shoes effectively uses ethos, pathos, logos, and kairos to engage and persuade its audience by highlighting the social impact of its products, making ethical consumerism both appealing and accessible. 

Closing

The ENG 101 Module 3 Assignment: Project 1 Topic Proposal aims to enhance your critical thinking and composing skills by analyzing the communication strategies of a local business or nonprofit. By following this How-To Owlisdom Guide, you will better understand how rhetorical concepts are used to engage and persuade target audiences. The critical takeaway is learning to identify and analyze practical communication elements crucial in academic and professional settings.