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Instructions of BUS 400 1-1 Discussion
1-1 Discussion: Building Your Network
Discussion Topic
In this discussion, you will introduce yourself to the class.
In your initial post, introduce yourself and address the following:
- Provide your preferred name if it is different from your name as shown in Brightspace.
- Define your professional identity by describing your current and/or past professional roles.
- Share some of your professional goals.
In your replies, select at least two peers’ posts that sparked your interest, and get a conversation started. If you need some ideas, you may ask, “Do you have any big projects or career goals in mind?” “What does your day-to-day look like?” “Any advice you can share from your lessons learned?” These are just some examples of conversation starters; you may have alternative questions that will help you connect with colleagues.
1-2 Blog: Project Analysis
Assignment
BUS 400 Module One Blog Guidelines and Rubric
Overview
Raising money to invest in innovation is hard. Companies both large and small work to strike a balance between executing an existing business model and thinking ahead to advance their business. As individuals think critically about how their business should move forward, they should first get a 360-degree view of their environment. This journey starts with research on the current state of the business and critical thinking questions that can help leaders drill down deeper.
Prompt
In this blog post, you will take on the role of the recently promoted chief innovation officer (CIO) of an established U.S.-based company of your choosing. It is within your responsibilities to discover new ways to improve an existing product or service in North America or to introduce a new product or service to the market that will give the company a market edge over the competition and fit within the company’s core competencies. For the purposes of this blog post, and for this entire course, you will do the latter.
The new product or service must be something that cannot be easily duplicated and take into account consumers’ willingness to pay (WTP). If a consumer doesn’t have a problem or need for the product or service offered, they will not be willing to exchange money for the solution.
The first step of such an undertaking requires research and an examination of the selected company’s financials and current resources. Moreover, this new product or service offering must leverage the strengths of the company.
Using MarketLine, Yahoo Finance, and the investor relations page on the company’s website, select and research an established company of your choice. Specifically, look at the company’s 10K Report with a focus on the company’s business in North America. You will continue to research and work with this company throughout this course in the milestones and projects.
In your blog post, identify the company you researched and describe its potential new and unique product or service. Include an image of the company’s current SWOT from the Shapiro Library and address the following questions:
- Value proposition: What is the company’s main business?
- What value does the company deliver to the customer?
- Profitability: Is the company currently profitable?
- SWOT analysis strengths: What are the company’s main strengths to be leveraged to create a new product or service?
- Product or service singularity: What is unique about the new product or service?
- New product or service projections: How can the new product or service improve profitability? Note: this is an estimation based on research of the company’s current market position.
What to Submit
Your blog post must be between 400 and 800 words in length and be submitted as a Word document. Your blog post should be written in a professional voice and should be appropriately formatted for a blog. Any sources cited should use APA formatting.
Below are some additional resources for improving your blog:
How to Write a Blog Post for Beginners: This article is an introduction to writing blog posts.
12 Easy Ways to Improve Your Blog: This article examines important elements in developing your own blog.
Blogging Best Practices PDF: This bulleted list gives you a quick summary of the best practices top bloggers use.
Step-By-Step Guide on BUS 400 1-1 Discussion: Building Your Network
Introduction to BUS 400 1-1 Discussion
Welcome to the BUS 400 1-1 Discussion: Building Your Network! This first discussion post revolves around your understanding of building your network. I will provide brief and descriptive guidelines to solve the 1-1 Discussion pos and a dummy solution for each section. This Owlisdom How-To Guide will equip you with guidelines to tackle all the queries related to the 1-1 Discussion post. Let us begin with the guide.
Introduce yourself and provide your preferred name if it differs from your name, as shown in Brightspace.
About You
To start BUS 400 1-1 Discussion: Building Your Network, we will greet our classmates and express our enthusiasm for the course. We will also mention what excites us about exploring U.S. business opportunities.
- Begin with a friendly greeting.
- Express your interest in the subject.
- Mention what you hope to learn or achieve.
- Keep it brief and to the point.
Example
Hello, classmates! I am thrilled to be part of this journey, where we will dive into the dynamic world of U.S. business opportunities. My name is Alex on Brightspace, but I would love it if you could call me AJ. I am particularly excited about understanding how innovative startups thrive in competitive markets and how technology shapes new business models. I aim to gain insights and practical skills that will empower me to contribute meaningfully to the tech startup scene.
Define your professional identity by describing your current and past professional roles.
Defining Your Professional Identity
In this section of BUS 400 1-1 Discussion: Building Your Network. We will talk about what you do professionally or what roles you have held. This helps others understand your background.
- Mention your current job or past roles briefly.
- Share what sector or industry you work in.
- Highlight a key responsibility or achievement.
Example
Currently, I am navigating the exciting world of digital marketing, focusing on content strategy and social media engagement within the tech industry. Previously, I have dabbled in various roles, from project coordination to graphic design, primarily in startups that champion innovative solutions. A standout achievement of mine was leading a campaign that increased our web traffic by 200% in six months, significantly boosting customer engagement and product awareness. This blend of creative and strategic roles has equipped me with a unique perspective on building and marketing brands effectively in today’s digital age.
Share some of your professional goals.
Sharing Professional Goals
Next, in this BUS 400 1-1 Discussion: Building Your Network section, we will explore how to share our professional goals with our classmates during the discussion. We will discuss your aspirations for advancing in your current field or exploring new opportunities.
- State a specific goal you are working towards.
- Keep it concise; one or two sentences are enough.
Example
One of my primary professional goals is to transition into a leadership role within the tech industry, focusing on innovation and product development. I aim to spearhead projects that push the boundaries of technology and have a tangible, positive impact on society. Additionally, I am keen on enhancing my expertise in data analytics and machine learning to drive decision-making in business strategies. This ambition drives me to seek opportunities that challenge me and allow personal and professional growth.
As we embark on this educational adventure, my journey from a multifaceted background in digital marketing to aspiring leadership in tech innovation mirrors my eagerness to evolve and contribute significantly to the tech industry. I am excited to exchange ideas, learn from each of you, and uncover the myriad opportunities the American business landscape offers.
In your replies, select at least two peers’ posts that sparked your interest, and start a conversation.
Engaging with Peers
BUS 400 1-1 Discussion: Building Your Network requires at least two peer responses. I will provide an example of a reaction and the writing response guidelines.
- Choose posts that you find interesting or relatable and explain why they caught your attention.
- Be genuine in your interest.
- Ask questions that are open-ended to encourage dialogue.
- Use the suggested conversation starters or create your own.
- Keep your questions broad to allow for detailed responses.
- Share insights from your experiences or ask for guidance from your classmates.
Response 01
Hey Jordan, nice post! Your career goals inspired me. I am confident we will get along well because of the goals you are interested in; I am looking into something similar and wondering how to kickstart the process.
Response 02
I have addressed the given instructions in one response. Following these instructions, you can quickly write your peer responses to 1-1 Discussions without a hassle.
Closing
Remember, the key to BUS 400 1-1 Discussion: Building Your Network success is being concise, clear, and engaging. Keep your language simple and approachable, and do not hesitate to share a bit of your personality in your discussion post. Good luck!
In the next module of BUS-400, we will explore the 1-2 Blog on Project Analysis.
