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Instructions of SCS-100 2-2 Activity
2-2 Activity: Individual Representation in Advertisements
Overview
In this module, you learned about bias and objectivity. You will apply that knowledge to the analysis of your advertisements. For this activity, you will focus on making objective observations about the people in your advertisements. This will form the foundation of your project and help you to examine additional elements in your advertisements in future modules.
Please note that you may not change your selection of advertisements after the end of Module Two.
Prompt
Use the provided Module Two Activity Template Word Document to complete this assignment. You should first review the module resource Example Advertisement Analysis Word Document, which will help you distinguish between objective and subjective observations. Next, look closely at your four advertisements and identify the people present in the ads. Then, make objective observations about them and their actions. Finally, discuss the impact of bias on both social scientists and consumers.
You are not required to answer each question below the rubric criteria, but you may use them to better understand the criteria and guide your thinking.
Specifically, you must address the following rubric criteria:
Describe how individuals are presented in all of your advertisements.
Your analysis is limited to each person in your ads. You are not examining settings, logos, taglines, mood/tone, or any other element of the ads. Objectively describe the people. What characteristics can you objectively observe using your senses?
In this step, do not make interpretations or judgments about the individuals.
Describe the actions being taken by the individuals in all of your advertisements.
Your analysis is still limited to each person in your ads, but now objectively describe what they are doing. What behaviors can you objectively observe using your senses?
In this step, do not make interpretations or judgments about the individuals’ behaviors.
Explain whether social scientists can be truly objective when conducting research.
Consider this week’s discussion, the module resources, and your analysis of the people in your advertisements. Do you think social scientists can be genuinely objective when doing research? Explain why or why not. Support your argument with evidence, such as examples or quotes.
Discuss how consumer biases may impact the interpretation of your advertisements.
How might the beliefs, assumptions, and/or values of various consumers influence how they perceive your four advertisements? How could their own biases lead them to interpret your advertisements differently than you?
Guidelines for Submission
Submit the Module Two Activity Template. While references are not required, if you reference sources in your responses, they should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more information on citations.
Step-By-Step Guide on SCS 100 2-2 Activity: Individual Representation in Advertisements
Introduction to SCS 100 2-2 Activity
This Owlisdom How-To Guide assists in applying social science methods to analyse advertisements, focusing on bias and objectivity. You will learn to objectively observe the individuals depicted in selected advertisements, an essential skill for understanding broader social implications.
You will be provided a template for the SCS 100 2-2 Activity: Individual Representation in Advertisements. I am using the activity template by SNHU as an example. Fill in the provided sections by following the guidelines to write about individuals’ visual appearance and actions in the four advertisements chosen in the previous module.
Describe how individuals are presented in all of your advertisements.
Your analysis is limited to each person in your ads. You are not examining settings, logos, taglines, mood/tone, or any other ad element. Objectively describe the people. What characteristics can you objectively observe using your senses?
In this step, do not make interpretations or judgments about the individuals.
Objective Analysis of Individuals
Describe Visual Appearance
- Focus on the observable characteristics of people in the advertisements.
- Describe attributes like clothing, posture, and facial expressions without inferring feelings or intentions.
- For example, state, “The individual is wearing a red shirt,” instead of “The individual looks stylish.”
Describe the actions being taken by the individuals in all of your advertisements.
Your analysis is still limited to each person in your ads, but now objectively describe what they are doing. What behaviours can you objectively observe using your senses?
In this step, do not interpret or judge the individuals’ behaviours.
Describe Actions
- Clearly describe the actions being performed by the individuals in the advertisements.
- Specify actions like “walking,” “eating,” or “talking” without adding subjective interpretations about the nature of these actions.
Explain whether social scientists can be genuinely objective when conducting research. Consider this week’s discussion, the module resources, and your analysis of the people in your advertisements. Do you think social scientists can be genuinely objective when doing research? Explain why or why not. Support your argument with evidence, such as examples or quotes.
Assessing Objectivity in Social Science
Exploring Objectivity in Research
- Reflect on the possibility of achieving true objectivity in social science research.
- Consider how personal and cultural perspectives might influence researchers’ observations and interpretations.
- Support your discussion with examples from your advertisement analysis or scholarly sources.
Discuss how consumer biases may impact the interpretation of your advertisements. How might various consumers’ beliefs, assumptions, and values influence how they perceive your four advertisements? How could their own biases lead them to interpret your advertisements differently than you?
Understanding Consumer Bias
Impact of Bias on Advertisement Interpretation
- Discuss how different biases could lead consumers to interpret advertisements differently.
- Consider how cultural background, personal experiences, and societal values influence perception.
Closing
This How-To Guide of SCS 100 2-2 Activity: Individual Representation in Advertisements will help systematically address the assignment criteria while developing a nuanced understanding of how advertisements can be analysed through a social science lens. Understanding how to analyse advertisements using social science perspectives objectively enhances students’ analytical skills, allowing them to recognise overt and subtle societal messages in media. The SCS 100 2-2 Activity: Individual Representation in Advertisements improves academic abilities and prepares students to critically engage with media in their everyday lives, understanding the influence of their biases and those of others.
In the next module of SCS-100, we will explore the 3-1 Discussion: Advertisement Analysis Process.
FAQs
Q 1: What is the importance of making objective observations in advertisement analysis?
Answer: SCS 100 explores that objective observations help ensure the analysis is based on factual, observable information, supporting unbiased research and consistent findings across studies.
Q 2: How can personal biases affect the interpretation of advertisements?
Answer: Personal biases can lead to varied interpretations of advertisements, influencing how individuals perceive and react to marketing messages based on their cultural and personal backgrounds. Look at the SCS 100 2-2 Activity: Individual Representation in Advertisements for more detailed information.
