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Instructions of SCS-100 3-2 Activity
3-2 Activity: Group and Cultural Representation
Overview
In this module, you learned about identity, groups, culture, prejudice, and stereotypes. You will apply that knowledge to the analysis of your advertisements. For this activity, you will focus on making objective observations about the groups and cultures in your advertisements.
Prompt
Use the provided Module Three Activity Template Word Document to complete this assignment. First, look closely at your four advertisements and identify the groups and/or cultures present in the ads. Then, make objective observations about them. Finally, reflect on how your beliefs, assumptions, and/or values may have impacted your analysis.
You are not required to answer each question below the rubric criteria, but may use them to better understand the criteria and guide your thinking.
Specifically, you must address the following rubric criteria:
Describe how groups and/or cultures are presented in all your advertisements.
Your analysis is limited to the people in your ads who form groups and/or represent various cultures. Remember, culture is not limited to race and ethnicity. You are not examining settings, logos, taglines, mood/tone, or any other element of the ads. Objectively describe the groups and/or cultures. What characteristics can you objectively observe using your senses?
In this step, do not make interpretations or judgements about the groups and/or cultures.
Describe the representation of stereotypes in all your advertisements.
Your analysis is still limited to groups and cultures, but now examine your ads for the presence of stereotypes. You should refer to specific details in the ads that communicate a stereotype. If you do not believe stereotypes are present, you must explain why and provide examples from your ads to support your point.
Discuss how your beliefs, assumptions, and/or values may have influenced how you analyzed your advertisements.
As you’ve learned, your subjective perceptions of the social world are influenced by your attitudes and biases. Check in with yourself. Did you make any assumptions about the groups and/or cultures in your ads? Did past experiences influence how you interpreted the presence or absence of stereotypes?
Guidelines for Submission
Submit the Module Three Activity Template. While references are not required, if you reference sources in your responses, they should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more information on citations.
Step-By-Step Guide on SCS 100 3-2 Activity: Group and Cultural Representation
Introduction to SCS 100 3-2 Activity
This Owlisdom How-To Guide of SCS 100 3-2 Activity: Group and Cultural Representation is designed to help apply social science perspectives to analyse advertisements, focusing on how groups and cultures are represented. Using objective analysis techniques, the goal is to foster an understanding of identity, groups, culture, prejudice, and stereotypes within media.
You will receive the activity template, a crucial tool for this analysis. I am using the SNHU template as an example. Fill out the “Module Three Activity Template” by following these guidelines to critically analyse the chosen advertisements, focusing on the representation of groups and cultures, the presence of stereotypes, and the influence of personal biases.
Describe how groups and cultures are presented in all your advertisements. Your analysis is limited to those in your ads who form groups representing various cultures. Remember, culture is not limited to race and ethnicity. You are not examining settings, logos, taglines, mood/tone, or other ad elements. Objectively describe the groups and cultures. What characteristics can you objectively observe using your senses? In this step, do not make interpretations or judgments about the groups and cultures.
Analysis of Groups and Cultures
Identification of Groups and Cultures
- Review the provided advertisements and note any visible groups or cultures.
- Remember, cultures can encompass more than race and ethnicity, including age, socio-economic status, etc.
Objective Description of Groups and Cultures
- Describe the observed groups or cultures without inferring motivations or feelings.
- Focus on observable attributes such as clothing, language, activities, or interactions.
- For example, “The group consists of young adults engaging in outdoor activities.”
Describe the representation of stereotypes in all your advertisements.Your analysis is still limited to groups and cultures, but now examine your ads for the presence of stereotypes. It would be best if you referred to specific details in the advertisements that communicate a stereotype. If you do not believe stereotypes exist, explain why and provide examples from your ads to support your point.
Analysis of Stereotypes
Identification and Description of Stereotypes
- Examine the advertisements for any stereotypes that may be portrayed.
- Document specifics such as how a particular culture or group is represented through actions or attire.
- If no stereotypes are observed, explain why, using specific examples from the ads to support your assessment.
Discuss how your beliefs, assumptions, and values may have influenced how you analysed your advertisements. As you’ve learned, your subjective perceptions of the social world are influenced by your attitudes and biases. Check in with yourself. Did you make any assumptions about the groups and cultures in your ads? Did past experiences influence how you interpreted the presence or absence of stereotypes?
Reflection on Personal Bias
Assessing the Influence of Beliefs and Assumptions
- Reflect on how your beliefs, assumptions, and values might have influenced your analysis.
- Consider if personal experiences or societal influences might have shaped your perceptions of the ads.
- Acknowledge any biases that could have affected your objectivity.
Closing
Completing this assignment of SCS 100 3-2 Activity: Group and Cultural Representation will enhance students’ ability to analyse media representations of groups and cultures objectively. This skill is crucial for developing a deeper understanding of societal influences and biases in advertising. Students can cultivate a more balanced and informed approach to media analysis by reflecting on personal biases.
In the next module of SCS-100, we will explore the 4-1 Discussion: Social Science Developments.
FAQs
Q 1: How can advertisements reflect cultural diversity?
Answer: SCS 100 3-2 Activity: Group and Cultural Representation discusses that advertisements can reflect cultural diversity by showcasing individuals from varied backgrounds engaging in universally appealing activities, promoting inclusivity and a broader appeal.
Q 2: Why is it essential to identify stereotypes in advertisements?
Answer: Identifying stereotypes in advertisements is crucial as it helps highlight and challenge potentially harmful or oversimplified portrayals that can influence societal perceptions and behaviours. Go to SCS 100 3-2 Activity: Group and Cultural Representation for more details.
