Explore our Ultimate FREE detailed guide on the COM-127 6-1 Activity: Business Communication Scenario.
Instructions of COM-127 6-1 Activity
6-1 Activity: Business Communication Scenario
COM 127 Module Six Activity Guidelines and Rubric
Overview
In Module Six, you learned about best practices for business communications and how the communication process model is used to develop effective communications, as well as strategies for developing effective messaging. In this assignment, you will identify and recommend best practices in communication to develop effective messaging by applying what you have learned throughout this module to a real-world scenario.
Prompt
Select one business scenario from the options below. Each scenario includes both an internal and external communication-based problem or challenge that you will need to address.
Scenario One
Your team is beginning a new project for an advertising campaign to launch a client’s new wearable technology line that will track a person’s fitness level and also monitor, collect, and report daily health metrics. The new wearable technology line is expected to have broad demographic impact. The team includes internal employees in your company and also the clients who have hired your advertising firm. To begin, you and your team are charged with structuring an effective advertising plan that will include: 1) setting clear objectives for raising brand awareness of the new product line, 2) identifying the target audience(s) for the new product line and specific demographic profiles, 3) developing a clear unified message that will be the focus of the advertising campaign, and 4) identifying potential media channels to broadcast advertisements for the new product line targeted at specific demographics. What are the inherent communication challenges of this scenario? What tools might your team use to determine key target audiences and obtain demographic profiles? What media channels will you and your team consider to best reach and influence the target audience(s)?
Scenario Two
You are working on a project at a business communications company, which includes employees who work at the central office and at a satellite office in a different state. The team is working with clients from a health services company on a public relations (PR) campaign. Throughout the campaign, the team will produce text-based documents and visual media for the PR campaign, and then the clients will review, make suggestions for revisions, and add content as needed. Quick turnaround is needed for tasks to be completed by the entire team (employees and clients). For the past six weeks since the project started, the employees and clients have been communicating largely through email with attachments, sending documents and media back and forth for review. However, the clients have been giving mostly short replies to emails, in which requested details are missing from the replies, the communication has been misunderstood by the clients, and/or individual questions are not fully responded to by the clients. Subsequently, the project team is not working productively with the clients and milestone deadlines are being missed or not fully completed with the desired goal. How can the team (employees and clients) better communicate fully, share documents and media, and stay on task to meet project deadlines? What are the key messages to communicate to the entire team and what strategies should be used to do this?
Directions
Address the requirements below as they relate to the business communication scenario that you have chosen.
Specifically, you must address the following rubric criteria:
- Summarize the business communication problem or challenge in your selected scenario (internal and external).
- Explain which part(s) of the communication process model may pose a particular communication challenge for the situation described in the scenario (internal and external).
- Identify and describe appropriate best practices in business communications for addressing the internal and external business problem or challenge.
- Identify internal and external strategies for developing effective messaging for the situation described in the scenario.
Be sure to reference and cite Module Six resources to support your ideas and perspectives.
Supporting Material
Shapiro Library Resource: Citing Your Sources
This Shapiro Library resource guide is intended to help you cite sources, avoid plagiarism, and learn about citation styles and available citation tools.
What to Submit
This assignment must be submitted as a 250- to 500-word (1- to 2-page) Word document. References should be cited in APA format.
Step-By-Step Guide COM-127 6-1 Activity: Business Communication Scenario
Introduction to COM-127 6-1 Activity
This how-to COM-127 guide will teach you how to effectively navigate the COM-127 6-1 Activity: Business Communication Scenario. This activity requires you to apply best practices for business communications learned throughout the module to solve real-world challenges presented in one of two detailed scenarios. You will analyze communication problems, employ the communication process model, and recommend strategies to develop effective messaging internally and externally.
Select one business scenario from the options below. Each scenario includes an internal and external communication-based problem or challenge that you must address.
Selecting a Scenario
- Read both scenarios carefully to understand the communication challenges and requirements.
- Choose a scenario that aligns with your interest or area of expertise to facilitate a more insightful analysis.
- Select the scenario with the most significant real-world application and learning opportunity.
Example
The scenario chosen for how to guide is scenario 2
Summarize the business communication problem or challenge in your selected scenario (internal and external). Explain which part(s) of the communication process model may pose a particular communication challenge for the situation described in the scenario (internal and external).
Analyzing Communication Challenges
- Summarize the internal and external communication issues as described in the scenario.
- Pinpoint which parts of the communication process model are most challenged in your chosen scenario.
- Elaborate on why these parts of the communication process model pose specific difficulties within the context of your scenario.
Example
In Scenario Two, a communication problem exists between employees at a central office, a satellite office, and external clients involved in a public relations campaign for a health services company. The primary challenge is ineffective communication via email, which has led to insufficient detail in responses, misunderstandings, and incomplete tasks, affecting the project’s productivity and ability to meet deadlines
Identify internal and external strategies for developing effective messaging for the situation described in the scenario.
Developing Effective Messaging
- Define what the communication aims to achieve, such as raising brand awareness or ensuring project milestones are met.
- Utilize tools and methods to determine and analyze the target audience or stakeholders involved accurately.
- Based on the target audience, select the most effective media channels for message dissemination.
Example
Internally, foster open communication by encouraging team members to share challenges and solutions during regular meetings. Externally, develop clear, concise, and compelling key messages that address the client’s needs and expectations, ensuring these are communicated consistently across all interactions.
Identify and describe appropriate best practices in business communications for addressing internal and external business problems or challenges.
Implementing Best Practices in Business Communications
- Discuss the best practices for addressing the highlighted internal and external communication challenges.
- Recommend practical tools or software that could enhance communication flow and document sharing, especially in complex project environments
- Ensure all references and citations adhere to APA format as per the guidelines provided by the Shapiro Library Resource.
Example
Enhanced Digital Communication Tools: Transition from email to more sophisticated project management and communication platforms like Slack or Microsoft Teams (Montrief et al., 2021). These tools support better tracking of conversations, tasks, and document revisions.
Closing
Upon completing the COM-127 6-1 Activity: Business Communication Scenario, you should have a deeper understanding of applying theoretical communication models to practical, real-world business scenarios. This Owlisdom guide aims to provide a structured approach to tackling the COM-127 6-1 Activity: Business Communication Scenario, helping you to deliver a comprehensive, well-supported, and professionally formatted analysis of business communication scenarios. We hope you nail this COM-127 6-1 Activity: Business Communication Scenario. Good luck!
Reference
Montrief, T., Haas, M. R., Gottlieb, M., Siegal, D., & Chan, T. (2021). Thinking outside the inbox: Use of Slack in clinical groups as a collaborative team communication platform. AEM Education and Training, 5(1), 121.
