Explore our Ultimate FREE detailed guide on the COM-127 3-1 Discussion: An Organization’s Mission, Vision, and Values.
Instructions of COM-127 3-1 Discussion
3-1 Discussion: An Organization’s Mission, Vision, and Values
As discussed in Section 4.2 of Management Principles, a mission and vision both relate to an organization’s purpose and aspirations and are typically communicated in some form of brief written statements. To summarize, the mission and vision statements serve three critical roles:
- To communicate the purpose and values of the organization to its stakeholders
- To guide the development of strategies for how the organization will achieve its mission and vision
- To guide the development of measurable goals and objectives to gauge the success of the organization’s strategy
In this discussion, you will select a company of your choosing and analyze its mission, vision, and values statements to gain insight into the organization’s overarching purpose and goals with its stakeholders.
First, select one company from the list below and examine its mission, vision, or value statements as published directly on the company’s website.
- Starbucks Mission and Values Statements
- Toyota Mission and Vision Statements
- Pepsi Mission and Core Values Statements
- Prudential Insurance Mission, Vision, and Core Values Statements
- Microsoft Mission Statement and Values
In your initial post, address the following:
- Briefly summarize the company’s mission, vision, or values statements. In your own words, what do you think is the overarching purpose behind these statements?
- What are some specific ways a company could communicate its mission, vision, or values to both internal and external stakeholders? Explain and give examples.
- How do you think the role of the mission and vision statements influence and gain employee buy-in?
Tip: Copy and paste each bulleted question and type your responses underneath.
In your replies to at least two peers, use these questions to guide your responses:
- Analyze your classmates’ strategies for conveying the company’s mission, vision, or values to key stakeholders. Which strategies do you think are most effective, and which ones would you change or revise?
- What similarities or differences (if any) do you see between the mission, vision, or value statements of the company you analyzed and the companies your peers analyzed?
To complete this assignment, review the Discussion Rubric.
Undergraduate Discussion Rubric
Overview
Your active participation in the discussions is essential to your overall success this term. Discussion questions will help you make meaningful connections between the course content and the larger concepts of the course. These discussions give you a chance to express your own thoughts, ask questions, and gain insight from your peers and instructor.
Directions
For each discussion, you must create one initial post and follow up with at least two response posts.
For your initial post, do the following:
- Write a post of 1 to 2 paragraphs.
- In Module One, complete your initial post by Thursday at 11:59 p.m. Eastern.
- In Modules Two through Eight, complete your initial post by Thursday at 11:59 p.m. of your local time zone.
- Consider content from other parts of the course where appropriate. Use proper citation methods for your discipline when referencing scholarly or popular sources.
For your response posts, do the following:
- Reply to at least two classmates outside of your own initial post thread.
- In Module One, complete your two response posts by Sunday at 11:59 p.m. Eastern.
- In Modules Two through Eight, complete your two response posts by Sunday at 11:59 p.m. of your local time zone.
- Demonstrate more depth and thought than saying things like “I agree” or “You are wrong.” Guidance is provided for you in the discussion prompt.
Step-By-Step Guide COM-127 3-1 Discussion: An Organization’s Mission, Vision, and Values
Introduction to COM-127 3-1 Discussion
This How-To COM-127 Guide is designed to deepen your understanding of how organizational strategic statements—mission, vision, and values—function as a cornerstone in shaping business strategy and aligning stakeholder interests. Selecting a well-known company and dissecting its strategic statements will give you insights into how these elements influence organizational culture, stakeholder communication, and strategic goals.
Follow the Owlisdom guidelines below to solve the COM-127 3-1 Discussion: An Organization’s Mission, Vision, and Values like a pro.
In this discussion, you will select a company and analyze its mission, vision, and values statements to gain insight into the organization’s overarching purpose and goals with its stakeholders.
Selecting a Company
- Choose one company from the provided list (e.g., Starbucks, Toyota, Pepsi, Prudential Insurance, Microsoft) based on your interest or prior knowledge.
- Access the company’s official website to find authentic mission, vision, and values statements.
Example
Starbucks’ mission statement, as found on its website, is “To inspire and nurture the human spirit—one person, one cup, and one neighborhood at a time” (Starbucks, 2024).
Briefly summarize the company’s mission, vision, or values statements. In your own words, what do you think is the overarching purpose behind these statements?
Analyzing the Mission, Vision, or Values Statements
- Concisely summarize the content of the statements found on the website.
- Capture the essence without altering the meaning.
- Express in your own words what you perceive as the core purpose behind these statements.
- How do they reflect the company’s strategic goals and values?
Example
Analyzing this statement, the overarching purpose is twofold. Firstly, it aims to establish Starbucks as more than just a coffee shop; it aspires to be a place where people meet, connect, and create memories.
What are some specific ways a company could communicate its mission, vision, or values to internal and external stakeholders? Explain and give examples.
Communication Strategies
- Suggest methods the company can use to communicate these statements internally to employees (e.g., training, internal newsletters).
- Discuss how these statements could be effectively communicated to external stakeholders such as customers and investors (e.g., marketing materials, corporate social responsibility reports)
Example
Internally, Starbucks can communicate this mission through comprehensive training programs that empower employees to deliver exceptional service, emphasizing the company’s values of community building and individual respect.
How do you think the role of the mission and vision statements influence and gain employee buy-in?
Influence on Employee Buy-in
- Evaluate how mission and vision statements can foster employee alignment with the company’s goals.
- Consider aspects like employee motivation and engagement.
Example
The mission statement significantly influences employee buy-in by aligning the company’s operational goals with broader social values.
Analyze your classmates’ strategies for conveying the company’s mission, vision, or values to key stakeholders. Which methods do you think are most effective, and which ones would you change or revise? What similarities or differences (if any) do you see between the mission, vision, or value statements of the company you analyzed and the companies your peers analyzed?
Peer Response Strategy
In your replies to at least two peers, use these questions to guide your responses:
- Critique your peers’ approaches to conveying the company’s strategic statements.
- Recommend improvements or alternative strategies.
- Identify any commonalities or differences between the strategic statements of the chosen company and those analyzed by peers.
- Discuss their potential implications.
Response 01
I found your analysis of Starbucks’ mission statement very insightful. The emphasis on nurturing the human spirit aligns seamlessly with their community-focused branding. Your point about internal communication through employee training is particularly significant. Training programs that embody the company’s mission ensure that employees are not only aware of Starbucks’ values but are also equipped to translate these values into everyday customer interactions.
Response 2
Responding to peers is vital to the COM-127 3-1 Discussion: An Organization’s Mission, Vision, and Values. We need to provide at least two peer responses. I have provided one example post. You can write your peer responses keeping the above points in mind. Good Luck!
Closing
Following these guidelines will fulfill the discussion’s requirements and gain a deeper understanding of shaping business strategy and aligning stakeholder interests. We hope you nail this COM-127 3-1 Discussion: An Organization’s Mission, Vision, and Values. Good luck!
References
Peiper, H. (2023). A new mission for Starbucks. Starbucks Stories. https://storiesadmin.starbucks.com/stories/2023/a-new-mission-for-starbucks/
Starbucks. (2024). About Us: Starbucks Coffee Company. https://www.starbucks.com/about-us/
